November 06, 2014
Adidas signs on as official sponsor for Heineken Cup

Participating in this sponsorship deal:

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Under the agreement signed with ERC, organisers of both the Heineken Cup and newly titled Amlin Challenge Cup, Adidas will provide the official match ball for both European tournaments, as well as referee apparel, adding to its top-end rugby partnerships. The company currently sponsors the New Zealand Rugby Union and All Blacks team along with the British and Irish Lions, two time Heineken Cup Champions Munster and Stade Fran├žais.
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