Adidas signs on as official sponsor for Heineken Cup
Participating in this sponsorship deal:
About Sponsor:
Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-adidas golf company , and Rockport. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods.The company is the largest sportswear manufacturer in Europe and the second-biggest sportswear manufacturer in the world, with American rival Nike being the biggest.
About Property:
The Heineken Cup is one of two annual rugby union competitions organised by European Rugby Cup involving leading club, regional and provincial teams from the six International Rugby Board countries in Europe whose national teams compete in the Six Nations Championship: England, France, Ireland, Italy, Scotland and Wales. Romania competed in the first year of the competition only. Teams that do not qualify for the Heineken Cup enter the second tier competition, the European Challenge Cup. The Heineken Cup is one of the most prestigious trophies in the sport and has been sponsored by Dutch brewing company Heineken International since the tournament began in 1995. The tournament was launched in the European summer of 1995 on the initiative of the then Five Nations committee to provide a new level of professional cross-border competition.