“We are pleased to welcome Albertsons, Vons and Pavilions as our official grocery partner,” said Rams Chief Operating Officer Kevin Demoff. “With three well-known banners and loyal customers in hundreds of communities across Southern California, they are an ideal partner as we return home to this region.” To kick off the partnership with customers, Albertsons, Vons and Pavilions included Welcome Home Rams messaging in its weekly circular, which was released today in celebration of the announcement. Albertsons, Vons and Pavilions will also be carrying clear plastic Rams branded tote bags that are compliant with the NFL’s Clear Bag Policy (www.nfl.com/allclear), which is in effect at all Rams games this fall. The bags retail for $5.99 and in honor of the Rams 50th season in Los Angeles, 50 cents from each bag purchased will benefit the Rams Foundation. “This is an exciting partnership for us because football and food go hand in hand, and we know that our customers are thrilled to welcome the Rams back for their 50th season in Los Angeles,” said Albertsons, Vons and Pavilions President Lori Raya. “We share that excitement with our customers and are ready to be the pregame destination for them and all their tailgating needs.” Team officials and representatives with Albertsons, Vons and Pavilions will be sharing more details about their partnership in the weeks ahead. About Albertsons, Vons & Pavilions Albertsons, Vons and Pavilions operates 353 stores and has over 36,000 employees in Southern California. The Fullerton-based chain is a division of The Albertson's Companies, one of the largest food and drug retailers in the United States. With both a strong local presence and national scale, the parent company has more than 250,000 employees and operates 2,200 stores across 35 states under 18 well-known banners. In addition to Albertsons, Vons and Pavilions, the banners include Safeway, Jewel-Osco, Shaw's, Acme, Tom Thumb, Randalls, United Supermarkets, Star Market and Carrs. About the Los Angeles Rams The Los Angeles Rams – Los Angeles’ original professional sports team – stand as one of the oldest franchises in the National Football League and since its founding in 1937, have garnered three World Championships and sent 29 of its members to the Pro Football Hall of Fame. As a professional sports team, the organization is committed to being a valuable civic partner and serving the greater Los Angeles area 365 days a year. For more information visit www.therams.com and follow the Rams on Facebook and Twitter, @RamsNFL.
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