The USOC and Allstate Insurance extended the insurance company's sponsorship of the organization through 2012. Allstate's agreement is valued in the $10-12M range over four years. Terms of the deal will see Allstate become the official life insurance company of the USOC in addition to retaining its designation as the organization's official auto and home insurance company. Allstate will continue to be the presenting sponsor of the U.S. Olympic HOF induction ceremony. The renewal with Allstate, which was negotiated by the USOC's Chester Wheeler and IMG's Mike Murray, is the second renewal the USOC announced this week and the third this month. Allstate joins Nike, Hilton Hotels, Anheuser-Busch and 24 Hour Fitness in extending its partnership with the USOC through 2012. The USOC still has partner-level renewals to negotiate with Bank of America, The Home Depot and AT&T before the end of the year (Tripp Mickle, SportsBusiness Journal).
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