May 17, 2017
AllyouneedFresh signs on as official sponsor for FC Schalke 04

Participating in this sponsorship deal:

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The Bundesliga changed the rules recently to dictate the club are now allowed to pick individual shirt sleeve sponsorships for the first team. FC Schalke 04 have seized the opportunity and forged a deal with online supermarket AllyouneedFresh. The arm patch will also have a special technical detail: it will contain a chip, which fans wearing the shirt can use to make payments at the VELTINS-Arena. The partnership agreement will last four years. 
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