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May 17, 2017

AllyouneedFresh signs on as official sponsor for FC Schalke 04

Participating in this sponsorship deal:

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About Sponsor:

AllyouneedFresh.de is a German online supermarket headquartered in Berlin.

About Property:

Fußball-Club Gelsenkirchen-Schalke 04, commonly known as simply FC Schalke 04 or Schalke , is a German association-football club originally from the Schalke district of Gelsenkirchen, North Rhine-Westphalia. Schalke has long been one of the most popular football teams in Germany, even though major successes have been rare since the club's heyday in the 1930s and early 1940s. The football team is the biggest part of a large sports club with more than 100,000 members making it the second largest sports club in Germany. Other activities offered by the club include basketball, handball, and track and field.

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The Bundesliga changed the rules recently to dictate the club are now allowed to pick individual shirt sleeve sponsorships for the first team. FC Schalke 04 have seized the opportunity and forged a deal with online supermarket AllyouneedFresh. The arm patch will also have a special technical detail: it will contain a chip, which fans wearing the shirt can use to make payments at the VELTINS-Arena. The partnership agreement will last four years. 
Read more at www.schalke04.de/en/news/170517_sponsor/page/2908--86-86-.html.com »
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