August 17, 2015
American Express signs on as official sponsor for Maria Sharapova

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American Express is partnering with Ms. Sharapova for a virtual reality game that lets U.S. Open fans return the tennis legend’s serves with their own moves, the latest example of a marketer embracing new technologies to create immersive experiences for consumers. The “You Vs. Sharapova” game is just one element of American Express’s broader marketing efforts around the tennis tournament, which the company has sponsored for more than 20 years.
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