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February 29, 2016
American Express signs on as official sponsor for NBCUniversal
Participating in this sponsorship deal:
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American Express signs on as sponsor for NBCUniversal
Comcast Corp.’s NBCUniversal will replace advertising on some shows next week with content paid for by American Express Co., another sign of how programmers are testing new strategies as consumers become less tolerant of 30-second commercials.
Read more at www.bloomberg.com »
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