October 14, 2016
American Express signs on as official sponsor for The Today Show

Participating in this sponsorship deal:

Open uri20141112 50798 1gi8e21 Today logo 2013
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The network said Friday it had extended a partnership with American Express in which the credit-card company will, next week, help to expand segments across three hours of its “Today” morning-show franchise, replacing time that would normally be filled with ads. On, the show’s web presence, pre-roll ads will be reduced. The 7 a.m. hour of “Today,” arguably the show’s newsiest and best-watched, will retain its original structure.
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