Snapshot
November 06, 2014

arena signs on as official sponsor for FINA

Participating in this sponsorship deal:

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About Sponsor:

Arena is a brand of competitive swimwear created in 1973 at Adidas France, by its former president Horst Dassler. Sold by Adidas in 1990, the brand now represents two unrelated product lines. With its headquarters in Tolentino, Italy, the Arena brand has a presence in 103 countries around the globe. With direct representation through wholly owned subsidiaries in Italy, France, Germany, and the USA, the group also employs a network of qualified business partners in 86 countries, while the Japan-based Descente Group owns and manages the brand in 11 countries of the Far East.

About Property:

FINA or Fédération Internationale de Natation is the International Federation recognized by the International Olympic Committee for administering international competition in Aquatics. It is one of several IFs which administer a given sport/discipline for the IOC and/or international community. It is based in Lausanne, Switzerland.

Read More
TOLENTINO, Italy, January 24. GLOBAL aquatic sports brand arena has pulled off a major coup by landing the prestigious sponsorship of the swimming world’s governing body, FINA. The new deal positions arena as official sponsor and technical partner at all FINA’s major events, including the world long and short course championships, the world junior championships, and the world masters championships. In addition, the three diamond brand will also be FINA’s exclusive supplier of swimwear, sportswear, swimming equipment, and training aids for all officers, staff and volunteers involved in the events.
Read more at www.swimmingworldmagazine.com »
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