Axe signs on as official sponsor for River Plate
Participating in this sponsorship deal:
About Sponsor:
Axe (or Lynx in the UK, Ireland, New Zealand, Australia, and China) is a brand of male grooming products, owned by the British/Dutch company Unilever and marketed towards young males. Axe was launched in France in 1983 by Unilever. It was inspired by another of Unilever's brands, Impulse.
About Property:
Club Atlético River Plate is a professional Argentine sports club based in the Belgrano neighborhood of Buenos Aires. Many sports are practised at the club, River is best known for its professional football team, which won many of the most important football tournaments in the world, including Copa Libertadores, and the Intercontinental Cup.
Se mete de lleno en el fútbol grande. La marca de desodorantes de hombre AXE decidió dar un paso más que agresivo en cuanto a su relación con el fútbol argentino, a partir de una estrategia tan lógica como previsiblemente exitosa: será el nuevo sponsor del CA Boca Juniors y del CA River Plate, a partir de marzo.
Read more at marcadegol.com »
Comparable Deals
Nearby Deals
View cost of comparable deals
Signup as ProfessionalView Deal Details
Signup as Professional
<2>View Deal Makers
Signup as Professional