The Chicago White Sox announced new marketing partnership agreements with four Midwest breweries -- Goose Island Beer Company, Chicago; Pabst Brewery, Milwaukee, Wisconsin; Bell's Brewery, Kalamazoo, Michigan; and Founders Brewing Co., Grand Rapids, Michigan. Through a partnership with Lakeshore Beverage, the Chicagoland beverage distributor that partners with the beer producers, each brewery will be featured in a new in-game promotion called "Beer of the Homestand" throughout the season. In addition, the brands will receive prominent in-park exposure through a branded interactive kiosk on the 100 level, presence on the digital LED ribbon boards throughout the ballpark and logo display in the Craft Kave located near the right field bullpen.
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