Snapshot
April 09, 2019

Benihana signs on as official sponsor for Dignity Health Sports Park

Participating in this sponsorship deal:

220px benihana logo.svg Screen shot 2019 02 20 at 9.25.10 am

About Sponsor:

Benihana Inc. (Japanese: 紅花, "Safflower") is an American restaurant company based in Aventura, Florida.[4] It owns or franchises 116 Japanese cuisine restaurants around the world, including its flagship Benihana Teppanyaki brand, as well as the Haru (fusion cuisine) and RA Sushi restaurants.[5][6] It was founded by Hiroaki Aoki in New York City.

About Property:

Dignity Health Sports Park, formerly the Home Depot Center and StubHub Center, is a multiple-use sports complex located on the campus of California State University, Dominguez Hills in Carson, California that consists of a soccer stadium, a separate tennis stadium, a track and field facility, and a velodrome: VELO Sports Center.[9] It is approximately fourteen miles (23 km) south of downtown Los Angeles and its primary tenant is the LA Galaxy of Major League Soccer (MLS). It is also the temporary home of the Los Angeles Chargers of the National Football League (NFL).

Activation Locations
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LOS ANGELES--(BUSINESS WIRE)--Benihana Inc. (Benihana), the nation's leading operator of Japanese-inspired teppanyaki and sushi restaurants, and AEG, the world’s leading sports and live entertainment company, have partnered to bring world-class culinary and dining experiences to fans at Dignity Health Sports Park (DHSP) in Carson, CA, and Sprint Center in Kansas City, MO. As part of the agreement, brokered by AEG Global Partnerships, Benihana will become an official partner of both DHSP and Sprint Center. Additionally, Levy Restaurants, the exclusive concessionaire of both venues, and Benihana will work collaboratively to deliver a state-of-the art guest experience for fans onsite. This is Benihana’s first-ever debut at a professional arena or sports complex and a market introduction for the brand to Kansas City, with the next closest Benihana location more than 400 miles away.
Read more at https://www.businesswire.com »
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