April 09, 2019
Benihana signs on as official sponsor for Dignity Health Sports Park

Participating in this sponsorship deal:

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LOS ANGELES--(BUSINESS WIRE)--Benihana Inc. (Benihana), the nation's leading operator of Japanese-inspired teppanyaki and sushi restaurants, and AEG, the world’s leading sports and live entertainment company, have partnered to bring world-class culinary and dining experiences to fans at Dignity Health Sports Park (DHSP) in Carson, CA, and Sprint Center in Kansas City, MO. As part of the agreement, brokered by AEG Global Partnerships, Benihana will become an official partner of both DHSP and Sprint Center. Additionally, Levy Restaurants, the exclusive concessionaire of both venues, and Benihana will work collaboratively to deliver a state-of-the art guest experience for fans onsite. This is Benihana’s first-ever debut at a professional arena or sports complex and a market introduction for the brand to Kansas City, with the next closest Benihana location more than 400 miles away.
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