January 18, 2018
BIC Razors signs on as official sponsor for J.B. Smoove

Participating in this sponsorship deal:

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SHELTON, Conn., Jan. 18, 2018 /PRNewswire/ -- BIC® Flex™ Men's razors is excited to announce its partnership with actor and fashion-forward comedian JB Smoove, star of the award-winning series Curb Your Enthusiasm. JB Smoove is lending his comedic tone and great style to BIC's new national radio advertising campaign that challenges men to rethink their razor purchase and join the millions of men already using the BIC Flex brand. Through various radio spots, JB Smoove is emphasizing that with any high-quality BIC Flex razor, men are able to enjoy a seriously smooth shave at a seriously smooth price.
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