April 14, 2015
Bimbo Bakeries signs on as official sponsor for MORE/FITNESS/SHAPE Women's Half-Marathon

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HORSHAM, Pa., April 14, 2015 /PRNewswire/ -- Bimbo Bakeries USA celebrates the nationwide launch of its new premium bread line, Healthfull®, by unveiling "Love, Your Bread," a fully integrated marketing campaign that brings to life how whole grain bread has the power to love you back in deliciously fun and unexpected ways. The Healthfull® line will live within the Arnold®, Brownberry® and Oroweat® brands' portfolio of products.
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