Bimbo Bakeries signs on as official sponsor for MORE/FITNESS/SHAPE Women's Half-Marathon
Participating in this sponsorship deal:
About Sponsor:
Bimbo Bakeries USA is the American corporate arm of Mexico's Grupo Bimbo. It is the largest bakery company in the United States, owning six of the top twelve fresh bread brands in the United States. The name, made up in Mexico, does not mean anything in Spanish. The pronunciation is given on packaging as "Beembo" to distinguish it from the American slang term "bimbo".
About Property:
Held on April 14th, the More Magazine/Fitness Magazine Women's Half-Marathon is the largest women's half-marathon in the country featuring 12,000+ runners, friends, family and members of the general public; Expo admission is free.
HORSHAM, Pa., April 14, 2015 /PRNewswire/ -- Bimbo Bakeries USA celebrates the nationwide launch of its new premium bread line, Healthfull®, by unveiling "Love, Your Bread," a fully integrated marketing campaign that brings to life how whole grain bread has the power to love you back in deliciously fun and unexpected ways. The Healthfull® line will live within the Arnold®, Brownberry® and Oroweat® brands' portfolio of products.
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