Snapshot
November 06, 2014

BlackBerry signs on as official sponsor for Mumbai Indians

Participating in this sponsorship deal:

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About Sponsor:

BlackBerry is a line of mobile e-mail and smartphone devices developed and designed by Canadian company Research In Motion since 1999. BlackBerry devices are smartphones, designed to function as personal digital assistants, portable media players, internet browsers, gaming devices, and much more. They are primarily known for their ability to send and receive (push) e-mail and instant messages while maintaining a high level of security through on-device message encryption.

About Property:

Mumbai Indians is a franchise cricket team representing the city of Mumbai in the Indian Premier League. The team is one of the eight founding members of the IPL in 2008. They are one of the main teams in the city, together with clubs like the Mumbai cricket team and football club Mumbai FC. The team is owned by India's biggest conglomerate, Reliance Industries, through its 100% subsidiary IndiaWin Sports. The team's primary home ground is the Wankhede Stadium.

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"As Indians, we live and breathe cricket, and BlackBerry is thrilled to be the official partner of Mumbai Indians. We are hopeful that via BBM Channel, Mumbai Indians fans across the globe will be able to engage, interact and stay updated," BlackBerry Asia Pacific's Senior Director for BBM marketing Krishnadeep Baruah said while announcing launch of channel.
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