Woodcliff Lake, NJ – September 5, 2019… BMW announced today that it will be the new Official Automotive Partner of New York Fashion Week (NYFW): The Shows for the Spring/Summer 2020 season this September. In its first partnership with IMG, NYFW: The Shows’ owner and lead producer, BMW will kick-off its inaugural entry into New York Fashion Week with a content series, which follows three innovative fashion notables who are celebrating “firsts” and breaking the mold this season, and a panel discussion led by the first hijabi fashion model to rise to prominence and UNICEF Ambassador, Halima Aden, discussing how to challenge the status quo. The company will also provide VIP transportation in the newly updated BMW 7 Series sedan and first-ever BMW X7 Sports Activity Vehicle.