Snapshot
November 06, 2014

BodyArmor signs on as official sponsor for Andrew Luck

Participating in this sponsorship deal:

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About Sponsor:

BodyArmor SuperDrink (stylized as BODYARMOR) is an independently owned sports drink based in Queens, New York.

About Property:

Andrew Austen Luck is an American football quarterback for the Indianapolis Colts of the National Football League . He played college football for Stanford University, won the Maxwell Award and Walter Camp Award as college football's player of the year, and was recognized as an All-American. He was the runner-up for the Heisman Trophy in both 2010 and 2011. He was named the Offensive Player of the Year in the Pac-12 Conference in both 2010 and 2011. CBS Sports draft analyst Rob Rang called Luck the best prospect he has ever scouted, while the Kansas City Star put him in line with LeBron James and Bryce Harper as "the most hyped amateurs in recent sports memory". Although widely projected as the No. 1 selection in the 2011 NFL Draft, Luck decided to return to Stanford for his redshirt junior season. A year later, he was selected first overall in the 2012 NFL Draft.

Read More
After leading the Indianapolis Colts into the playoffs as arookie in 2012 and orchestrating eight game-winning drives inhis first 17 regular-season games, Luck said he is now lookingto “reap the benefits” from an endorsement standpoint. TheColts’ 24-year-old quarterback has agreed to an equity stake inBody Armor’s SuperDrink, with a multiyear brand partnership inwhich he’ll appear in national and regional advertising.
Read more at www.bloomberg.com »
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