IRVINE, CA--(Marketwired - May 9, 2013) -  Brand Affinity Technologies, Inc. ("Brand Affinity"), the expert in engaging, activating, and monetizing fans, today announced a new exclusive events partnership with the Indianapolis Motor Speedway (IMS) in which Brand Affinity's FanPhotos activation services will provide fan engagement at the Indianapolis 500 Mile Race, racing's premiere event. IMS will exclusively use Brand Affinity's FanPhotos services at track events through 2018.