IRVINE, Calif., Sept. 5, 2013 /PRNewswire/ -- Brand Affinity Technologies, Inc. ("Brand Affinity"), the expert in engaging, activating, and monetizing fans, today announced an exclusive fan photo partnership with the University of Southern California (USC), for its 2013 college football games at the iconic Los Angeles Memorial Coliseum.  USC is the latest to join the ranks of over a dozen marquee NCAA athletic institutions that now use Brand Affinity's fan activation services.