November 06, 2014
Brand USA signs on as official sponsor for National Football League

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WASHINGTON, Nov. 20, 2013 /PRNewswire/ -- Brand USA, the public-private partnership responsible for promoting the United States as a premier travel destination, today announced an international marketing partnership with the National Football League. The NFL is one of Brand USA's first sports league partners in the "Brand USA Live Entertainment" platform. This platform will provide an opportunity for Brand USA's destination partners to leverage their live entertainment offerings in an effort to increase international visitation to destinations across the United States.
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