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November 06, 2014
BSkyB signs on as official sponsor for British Cycling

Participating in this sponsorship deal:

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Jeremy Darroch, Sky chief executive, said: “We are proud of the partnership we have with British Cycling and look forward to four more years supporting the sport. Our aim has always been to increase participation, support the leading riders and inspire the next generation."
Read more at www.telegraph.co.uk/sport/othersports/cycling/9240691/British-Cycling-extend-sponsorship-deal-with-Sky-until-2016.html.com »
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