Snapshot
November 06, 2014

Bud Light signs on as for American Hockey League

Participating in this sponsorship deal:

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About Sponsor:

Bud Light is a brand under Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev, which is the largest brewing company in the United States, with a market share of 49.2%. The company operates 12 breweries in the United States and nearly 20 in other countries.

About Property:

Founded in 1936 and now with franchises in 30 cities across North America, the American Hockey League serves as the top development league for the players, coaches, managers, executives and broadcasters of all 30 National Hockey League teams. More than 87 percent of today’s NHL players are American Hockey League graduates, and for the 12th year in a row, more than 6 million fans attended AHL games across North America in 2012-13.

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