Bud Light partners with League of Legends Championship Series Whether watching from home or in the stands at a live event, LCS fans know that North America’s best Summoner’s Rift action pairs well with friends, cheerfuls, and often refreshing, age-appropriate beverages. With that in mind, we’re excited to announce Bud Light as our newest LCS partner and the official beer of the league.
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Bud Light signs deal with NBA 2K League The NBA 2K League on Friday will announce that Anheuser-Busch has signed on to make Bud Light the official beer of the esports series. Terms were not revealed for the deal, and the sides say that activation plans will be announced at a later date. A-B Head of U.S. Marketing Nick Kelly, who hinted at the deal in an interview with SBJ in June, said in a statement, “As we continue to expand our footprint in esports, it is important to align yourself with great partners and Bud Light becoming the official beer partner of the NBA 2K League does just that.”