Snapshot
July 15, 2016

Budweiser signs on as official sponsor for Tomorrowland Festival

Participating in this sponsorship deal:

2tj4exwg 400x400 Tomorrowland logo

About Sponsor:

Budweiser is a 5.0% abv American-style lager introduced in 1876 by Adolphus Busch and one of the highest selling beers in the United States. It is made with up to 30% rice in addition to hops and barley malt.Budweiser is produced in various breweries located around the world. It is a filtered beer available in draught and packaged forms.

About Property:

Tomorrowland is one of the biggest electronic music festivals held in the world, taking place in Boom, Belgium. It used to be organized as a joint venture by the original founders together with ID&T.[1] The festival takes place in the town of Boom, 16 kilometers south of Antwerp, 32 kilometers north of Brussels, and has been organized since 2005. Tomorrowland has since become one of the most notable global music festivals.[2]

Activation Locations
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LEUVEN, Belgium, July 16, 2016 /PRNewswire/ -- Budweiser unites with Tomorrowland, one of the world's largest electronic music festivals, to bring exclusive music experiences leading up to and during the Belgian edition of the festival, running July 22 – 24, and reaching consumers all around the world. This partnership with Tomorrowland allows Budweiser to bring to life its ambition to shape the future of music and have meaning at distinct moments in music culture by bringing people together through authentic and unique events, performances and promotions for music lovers. Budweiser has collaborated with the globally iconic Dutch DJ and producer, Tiësto, to launch a music video and original content to support his new track with JAUZ, – called "Infected."  For those lucky enough to attend Tomorrowland, they will get to see and hear the song performed first hand, with the energy from the main stage.
Read more at finance.yahoo.com »
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