Budweiser signs deal with Paris Saint-Germain FC European soccer powerhouse Paris Saint-Germain today announced a three-year sponsorship agreement with Anheuser-Busch InBev. The two global brands will team up with a shared passion for sports and soccer to help bring the excitement of the game closer to fans worldwide. Budweiser and Paris Saint-Germain will activate the partnership in the US and Europe.
Budweiser partners with Tomorrowland Festival LEUVEN, Belgium, July 16, 2016 /PRNewswire/ -- Budweiser unites with Tomorrowland, one of the world's largest electronic music festivals, to bring exclusive music experiences leading up to and during the Belgian edition of the festival, running July 22 – 24, and reaching consumers all around the world. This partnership with Tomorrowland allows Budweiser to bring to life its ambition to shape the future of music and have meaning at distinct moments in music culture by bringing people together through authentic and unique events, performances and promotions for music lovers. Budweiser has collaborated with the globally iconic Dutch DJ and producer, Tiësto, to launch a music video and original content to support his new track with JAUZ, – called "Infected." For those lucky enough to attend Tomorrowland, they will get to see and hear the song performed first hand, with the energy from the main stage.