December 13, 2017
Build A Bear signs on as licensee for Nintendo

Participating in this sponsorship deal:

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ST. LOUIS, Dec. 13, 2017 /PRNewswire/ -- Build-A-Bear Workshop, Inc. (BBW), an interactive destination where Guests can create personalized furry friends, today announced a new licensed partnership with Nintendo, unveiling three new Make-Your-Own Super Mario furry friends—plus, a pre-stuffed Toad, sound chips and accessories. This is the first time Super Mario products have been offered at Build-A-Bear Workshop.
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