Bwin signs on as official sponsor for Euroleague Basketball
Participating in this sponsorship deal:
About Sponsor:
Bwin.Party Digital Entertainment plc (LSE: BPTY, WBAG: BPTY) is an online gambling company, formed by the March 2011 merger of PartyGaming plc and Bwin Interactive Entertainment AG. The world's largest publicly traded online gambling firm,[2] it is best known for its online poker room PartyPoker.com and its sports betting brand Bwin (officially styled bwin). It is headquartered in Gibraltar and quoted on the London Stock Exchange. PartyGaming Plc was founded in 1997 with the launch of Starluck Casino.
About Property:
The Turkish Airlines Euroleague, commonly known as the Euroleague, is the highest level tier and most important professional club basketball competition in Europe, with teams from up to 18 different countries, members of FIBA Europe. For sponsorship reasons, for five seasons starting with 2010–11, it is named the Turkish Airlines Euroleague. The competition is controlled by the private company Euroleague Basketball, and features clubs that come from a Europe-wide consortium of leading professional basketball leagues, called ULEB. During the season, the Euroleague is broadcast on television in 191 countries and can be seen by up to 245 million households weekly in China. It is also televised in the United States and Canada on NBA TV and available online through ESPN3. The Euroleague Final Four is broadcast on television in 197 countries.