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March 12, 2015

CEAT signs on as official sponsor for Indian Premier League

Participating in this sponsorship deal:

Cea Data?1415808337

About Sponsor:

CEAT, the flagship company of RPG Enterprises, was established in 1958. Its predecessor Cavi Electrici e Affini Torino SpA was established in Italy in 1924. Today, CEAT is one of India’s leading tyre manufacturers and has strong presence in global markets, and has a capacity of over 95,000+ Tyres per day.

About Property:

The Indian Premier League is a professional league for Twenty20 cricket competition in India. It was initiated by the Board of Control for Cricket in India , headquartered in Mumbai, and is supervised by BCCI Vice President Rajeev Shukla, who serves as the league's Chairman and Commissioner. It is currently contested by 10 teams consisting of players from around the world. It was started after an altercation between the BCCI and the Indian Cricket League.

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KOLKATA: CEAT Tyres, the flagship company of RPG Enterprises, has signed a three-year strategic timeout sponsorship deal for the Indian Premier League (IPL) for an estimated Rs 12-15 crore per year, a top media planner said. The deal between CEAT and the Broad of Control for Cricket in India was facilitated by Professional Management Group, owned by Sam Balsara's company Madison World and Sunil Gavaskar, sources said. It will cover IPL seasons 8, 9 and 10.
Read more at economictimes.indiatimes.com »
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