March 12, 2015
CEAT signs on as official sponsor for Indian Premier League

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KOLKATA: CEAT Tyres, the flagship company of RPG Enterprises, has signed a three-year strategic timeout sponsorship deal for the Indian Premier League (IPL) for an estimated Rs 12-15 crore per year, a top media planner said. The deal between CEAT and the Broad of Control for Cricket in India was facilitated by Professional Management Group, owned by Sam Balsara's company Madison World and Sunil Gavaskar, sources said. It will cover IPL seasons 8, 9 and 10.
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