Central Garden & Pet brands AvoDerm Natural Pet Foods and Nylabone are once again partnering with several Major League Baseball® teams this season on a campaign to promote pet welfare and raise awareness about the powerful and important bond between people and their pets. Central has struck deals with seven teams including the New York Mets, Los Angeles Dodgers, Seattle Mariners, Oakland Athletics, Colorado Rockies, Milwaukee Brewers and Arizona Diamondbacks. The highlight of the program is a series of Bark at the Park events at Major League Baseball stadiums where dogs can join their families in the fun and excitement of a baseball game. Fans will be able to purchase tickets for themselves and their dogs, join in a pre-game parade around the field, enjoy pet friendly activities and free product samples. On average, about 700 dogs and their families at each game will participate in these extremely popular events. The season-long program will include in-store messaging at local independent retailers, public service announcements, national PR and media, charitable fundraising and direct engagement with fans at ballparks across the country.
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