Snapshot
November 06, 2014

Chery signs on as official sponsor for Badminton World Federation

Participating in this sponsorship deal:

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About Sponsor:

Chery Automobile Co., Ltd.,[1] trading as Chery (/???ri/), is an automobile manufacturing company headquartered in Wuhu, Anhui, China. It was founded in 1997 and is a state-owned corporation. Its products are primarily passenger cars, minivans, and SUVs, which it sells under four brand names: Chery, Karry, Rely, and Riich. It is the ninth-largest China-based automaker measured by 2012 output (about 500,000 units).

About Property:

The Badminton World Federation (BWF) is the international governing body for the sport of badminton. Founded in 1934 as the International Badminton Federation with nine member nations (Canada, Denmark, England, France, Ireland, Italy, Netherlands, New Zealand, Scotland and Wales), the BWF has since expanded to 169 member nations around the world. On September 24, 2006, at the Extraordinary General Meeting in Madrid, it was decided to adopt the new name Badminton World Federation (BWF).[1] Its head office was located in Cheltenham, UK since its founding, but on October 1, 2005, was relocated to Kuala Lumpur. Its current president is Kang Young-Joong.[2]

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Chery cars are sold in over 80 countries and regions around the world, and sales accumulated overseas have amounted to more than 800,000 units, according to Zhou Biren, vice-president of Chery Automobile.
Read more at www.chinadaily.com »
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