November 06, 2014
Chivas Regal signs on as official sponsor for Esquire Network

Participating in this sponsorship deal:

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The NBC Universal-owned Esquire Network, which only launched two months ago, isn’t just serving up bro videos for broadcast. It also has created an original program on its website, “Brotherhood,” that features Saturday Night Live veteran Jason Sudeikis, five other cool dudes, and a whole lot of Chivas Regal.
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