Snapshot
November 06, 2014

Citizen Watches signs on as official sponsor for U.S. Open Tennis

Participating in this sponsorship deal:

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About Sponsor:

Citizen Holdings Co., Ltd. (TYO: 7762) is the core company of a Japanese global corporate group based in Tokyo, Japan. The company was originally founded as Shokosha Watch Research Institute in 1918 and is currently known as the manufacturer of CINCOM precision lathe machine tools as well as CITIZEN watches. The trade name originated from a pocket watch CITIZEN sold in 1924. It is one of the world's largest producers of watches.

About Property:

The United States Open Tennis Championships is a hardcourt tennis tournament. The tournament is the modern version of one of the oldest tennis championships in the world, the U.S. National Championship, for which men's singles was first contested in 1881. Since 1987, the US Open has been chronologically the fourth and final tennis major comprising the Grand Slam each year; the other three, in chronological order, are the Australian Open, the French Open and Wimbledon.

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Under terms of the new deal, the long-standing marketing partnership between the USTA and the Tokyo-based watch manufacturer is set to continue for a further five years and will see Citizen keeps is places as a USTA Corporate Champion and as the official timekeeper of the US Open until 2015.
Read more at www.sportspromedia.com »
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