Coca-Cola signs on as official sponsor for Finding Your Roots
Participating in this sponsorship deal:
About Sponsor:
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke . Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.
About Property:
The basic drive to discover who we are and where we come from is at the core of the new 10-part PBS series Finding Your Roots with Henry Louis Gates, Jr., the 12th series from Professor Gates, the Alphonse Fletcher University Professor at Harvard University and director of the W.E.B. Du Bois Institute for African and African American Research. Filmed on location across the United States, the series premieres nationally Sundays, March 25 – May 20 at 8 pm ET on PBS (check local listings).