November 06, 2014
Coca-Cola signs on as for International Olympic Committee

Participating in this sponsorship deal:

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<p> The Worldwide TOP Partners <p>The Olympic Games are one of the most effective international marketing platforms in the world, reaching billions of people in over 200 countries and territories throughout the world.<p>Support from the business community is crucial to the staging of the Games and the operations of every organisation within the Olympic Movement.<p>Revenue generated by commercial partnerships accounts for more than 40% of Olympic revenues and partners provide vital technical services and product support to the whole of the Olympic Family.<p>Each level of sponsorship entitles companies to different marketing rights in various regions, category exclusivity and the use of designated Olympic images and marks.<p> IOC Marketing: Sochi 2014 Marketing report
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