Crystal Light signs on as official sponsor for MORE/FITNESS/SHAPE Women's Half-Marathon
Participating in this sponsorship deal:
About Sponsor:
Crystal Light is a low-calorie powdered beverage mix that offers naturally and artificially sweetened beverage options in multiple flavors. Crystal Light is manufactured by <a href="http://sponsorpitch.com/sponsors/689">Kraft Foods</a>. Originally marketed in 1982 with Linda Evans as its spokesperson, the company later had celebrities Raquel Welch and Priscilla Presley as spokeswomen. The catch phrase for each of the ads was, "I believe in Crystal Light, because I believe in me."
About Property:
Held on April 14th, the More Magazine/Fitness Magazine Women's Half-Marathon is the largest women's half-marathon in the country featuring 12,000+ runners, friends, family and members of the general public; Expo admission is free.