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July 09, 2018
Dairy Queen signs on as official sponsor for Discovery Channel's Shark Week

Participating in this sponsorship deal:

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Dairy Queen has been a long-time sponsor of Discovery Inc.’s cable channels but during last year’s upfront the company was looking for something that would get more attention during the summer and wanted to move beyond traditional TV, said Scott Kohn, group senior VP for advertising sales at Discovery.
Read more at https://www.broadcastingcable.com »
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