Daniel Wellington signs on as official sponsor for Odell Beckham Jr.
Participating in this sponsorship deal:
About Sponsor:
Daniel Wellington is a Swedish brand founded in 2011 by Filip Tysander. By using minimalist designs DW creates watches that can be sold to a younger generation of consumers. Since its inception, Daniel Wellington has sold over 6 million watches; the company has gained this success through its digital strategy in social networks like Instagram. Headquartered in central Stockholm in Sweden, the company has different networks in over 25 countries.
About Property:
Odell Cornelius Beckham Jr. (born November 5, 1992), is an American football wide receiver for the New York Giants of the National Football League (NFL). He played college football at LSU, and was drafted by the Giants in the first round of the 2014 NFL Draft.
Odell Beckham Jr.'s watch has been getting more attention over the past two weeks than even some players in the NFL. The Cleveland Browns receiver wore a $350,000 watch to open the season and was warned by the NFL that players are prohibited to wear hard objects during games and the watch was not allowed on the field.
Read more at https://www.cbssports.com »
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