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November 14, 2019

Dixie Vodka signs on as naming rights partner for Richmond International Raceway

Participating in this sponsorship deal:

Screen shot 2018 09 19 at 1.07.24 pm Richmondir

About Sponsor:

Dixie Vodka is an all-American craft vodka only available in the Southeast, and the winner of multiple consumer and trade judged awards.

About Property:

Richmond International Raceway (RIR) is a 3/4-mile (1.2 km), D-shaped, asphalt race track located just outside Richmond, Virginia in Henrico County. It hosts the NASCAR Sprint Cup Series and Nationwide Series. "America's Premier Short Track" formerly hosted a NASCAR Camping World Truck Series race, an IZOD IndyCar Series race, and two United States Auto Club sprint car races.

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Richmond Raceway (Richmond) and Dixie Vodka announce a multi-year official partnership on the naming rights to the exclusive Victory Lane Club in the FanGrounds, the track’s modernized infield. The American-made craft spirit brand is now the “Official Vodka of Richmond Raceway” and the home of the post-race champion’s toast will now be in the Dixie Vodka Victory Lane Club.
Read more at https://www.richmondraceway.com »
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