Dos Equis signs on as official sponsor for Neon Desert Music Festival
Participating in this sponsorship deal:
About Sponsor:
Dos Equis is a lager that was originally brewed by the German-born Mexican brewer Wilhelm Hasse in 1897. The brand was named "Siglo XX" ("20th century") to commemorate the arrival of the new century, and the bottles were marked with the Roman numerals "XX", or "Dos Equis" (two Xs). Dos Equis is a subsidiary of <a href="https://sponsorpitch.com/sponsors/heineken">Heineken</a>.
About Property:
Neon Desert is an annual music festival typically held in late May in downtown El Paso, Texas.
Taking place over 15 city blocks in the heart of downtown El Paso encompassing two city parks, Cleveland Square Park and San Jacinto Plaza, Neon Desert Music Festival will proudly welcome headlining performances from EDM pioneer and one of the top DJ’s in the world, Tiësto, who is sure to bring the party to El Paso all night long; along with acclaimed American rock band Deftones, who will be performing in support of their new album, Gore, set to be released this April.
Read more at elpasoheraldpost.com »
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