April 20, 2018
Dos Equis signs on as naming rights partner for Starplex Pavilion

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WHITE PLAINS, N.Y., April 20, 2018 /PRNewswire/ -- HEINEKEN USA has announced the signing of a marketing alliance with Live Nation giving their key Mexican import Dos Equis® exclusive naming rights to the Starplex Pavilion, a 20,000- seat venue located in historic Fair Park in Dallas, TX. The largest amphitheater in the Dallas/Fort Worth area will be renamed Dos Equis Pavilion in this multi-year agreement.
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