Drop signs on as official sponsor for Orlando Magic
Participating in this sponsorship deal:
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About Sponsor:
Drop is a coalition customer loyalty program, in which users earn points using their linked debit or credit cards.[1] Users choose five rewards partners such as Sephora, Starbucks, Uber, and Whole Foods Market to earn points with.[2] The program started in the Canadian market during August 2015 and expanded into the American market during October 2017, after a six-month private beta.[3] The Drop Rewards program requires that users download a companion app on an iOS or Android device. According to Drop, the service was designed as a way for brands to earn exposure with millennials.[4]
About Property:
The Orlando Magic is a professional basketball team based in Orlando, Florida. They play in the Southeast Division of the Eastern Conference of the National Basketball Association and are currently coached by Stan Van Gundy. The franchise was founded in 1989 as an expansion franchise and has had such notable NBA stars such as Shaquille O'Neal, Penny Hardaway, Grant Hill, Tracy McGrady, Steve Francis, Dwight Howard, Hedo Türko?lu, Vince Carter, Nick Anderson, Gilbert Arenas and Rashard Lewis throughout its young history. The franchise has also been in the playoffs for more than half of their existence . Orlando has been the most successful of the four expansion teams brought into the league in 1988 and 1989 in terms of winning percentage. As of 2011, they are the only team in the "big four" sports leagues to play in the city of Orlando.