DTE Energy signs on as official sponsor for Detroit Red Wings
Participating in this sponsorship deal:
About Sponsor:
DTE Energy Co. (NYSE: DTE) is a Detroit, Michigan-based utility incorporated in 1995 involved in the development and management of energy-related businesses and services nationwide. DTE Energy's largest operating subsidiaries are Detroit Edison, an investor-owned electric utility serving 2.1 million customers in Southeastern Michigan, and Michigan Consolidated Gas Co. (MichCon), a natural gas utility serving 1.2 million customers in Michigan. The name "DTE" is taken from the stock symbol for Detroit Edison, DTE.
About Property:
The Detroit Red Wings are a professional ice hockey team based in Detroit, Michigan. “Hockeytown” for a reason: - Member of the NHL’s “Original Six” - 11-time Stanley Cup Champion, the most of any American NHL franchise - 22-year active playoff streak, currently the longest active streak in North American professional sports - 66 members in the Hockey Hall of Fame - 20,066 seat capacity at Joe Louis arena - Every home game has been sold out since December 2010 - 2013: Most nationally-televised team in the NHL - Metro Detroit’s affinity for the NHL is twice that of the rest of the country (Scarborough Research, R2 2013) - Our fans are educated and affluent: Average HHI of $82,000 and 38.1% are college graduates (Scarborough Research, R2 2013) It’s more than hockey - What makes a partnership with Olympia Entertainment unique is our ability to combine our multiple sports and entertainment assets. Our total annual reach: - 5 iconic venues: Joe Louis Arena, Comerica Park, The Fox Theatre, The City Theatre, and the Sound Board at Motor City Casino Hotel - 350+ ticketed events - 10 Million+ guests in attendance