DuPont signs on as official sponsor for X Games
Participating in this sponsorship deal:
About Sponsor:
E. I. du Pont de Nemours and Company , commonly referred to as DuPont, is an American chemical company that was founded in July 1802 as a gunpowder mill by Eleuthère Irénée du Pont. DuPont was the world's third largest chemical company based on market capitalization and ninth based on revenue in 2009. Its stock price is a component of the Dow Jones Industrial Average.
About Property:
The X Games is an annual sports event, controlled and arranged by the U.S. sports broadcaster ESPN (with coverage also shown on its sister network ABC), which focuses on extreme sports. The inaugural X Games were held in summer 1995 in Rhode Island. Participants compete to win bronze, silver and gold medals, and prize money.
WILMINGTON, Del., June 3, 2014 – DuPont Protection Technologies today announced the new DuPont™ Kevlar® brand platform, Dare Bigger™, and a sponsorship of ESPN X Games through 2015. Kevlar®, an advanced material synonymous with strength, durability and performance in extreme conditions, is the perfect sponsor for the powerful global event platform where athletes break the boundaries of action sports. The campaign will begin running with the inaugural X Games this week in Austin, Texas. Kevlar® Dare Bigger™ | X Games
Read more at www.dupont.com »
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