Duracell is officially powering the 12 race series that sees 180,000 runners compete annually across the UK. The Series includes marquee events such as the Great Manchester Run, the Great Newham London Run - which concludes with a lap inside the Stadium at Queen Elizabeth Olympic Park - and the UK's biggest running event, the world famous Great North Run. The partnership will include the branding of pace makers in the colours of the iconic Duracell Bunny at each race to champion their role in helping runners go for longer.