Electronic Arts signs on as official sponsor for Melbourne City FC
Participating in this sponsorship deal:
About Sponsor:
Electronic Arts, Inc. is a major American developer, marketer, publisher and distributor of video games. Founded and incorporated on May 28, 1982 by Trip Hawkins, the company was a pioneer of the early home computer games industry and was notable for promoting the designers and programmers responsible for its games. It is one of the largest video game publishers in the world.
About Property:
Melbourne City FC is a professional soccer club based in Melbourne, Victoria, Australia. It competes in the country's premier competition, the A-League, under license from Football Federation Australia. Known until June 2014 as Melbourne Heart, the club entered the competition in the 2010–11 season after its formation in June 2009. In January 2014, the club was acquired by Manchester City, in partnership with the Australian rugby league club Melbourne Storm.