In partnership with the United States Tennis Association (USTA), Emirates Airline announced a global, integrated sponsorship of the US Open and US Open Series. As part of the agreement, Emirates becomes the "Official Airline of the US Open" and the title sponsor of the "Emirates Airline US Open Series," whose 10 events combine to form the summer hardcourt professional tennis season and lead into the US Open.   The seven-year partnership will enable the airline to strengthen its connection with U.S. consumers through a long-term investment in U.S. sport. The sponsorship rights include integrated consumer experiential elements and substantial digital media assets and opportunities. Emirates will have a significant on-court presence and also receive global promotional rights. In 2011, the US Open Series collectively reached a U.S. viewing audience of 39 million and drew more than 800,000 fans.