Snapshot
November 07, 2016

Fanatics signs on as official sponsor for Mercedes-Benz Stadium

Participating in this sponsorship deal:

Data Mercedes benz stadium logo.svg

About Sponsor:

Fanatics is an online retailer of licensed sports apparel and merchandise, formed in 1995 and headquartered in Jacksonville, Florida. Fanatics offers product via its Fanatics and FansEdge brands, as well as sports collectibles and memorabilia through Fanatics Authentic and SportsMemorabilia.com. Fanatics, Inc. also currently powers the e-commerce sites of all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, PGA, UFC), major media brands (NBC Sports, CBS Sports, FOX Sports) and over 150 collegiate and professional team properties.

About Property:

Mercedes-Benz Stadium[9] is an under-construction retractable-roof, multi-purpose stadium in Atlanta, Georgia, that will serve as the home of the Atlanta Falcons of the National Football League (NFL) and Atlanta United FC of Major League Soccer (MLS). It is intended to replace the Georgia Dome, which has been the Falcons home stadium since 1992. The total cost is estimated at $1.4 billion.[10][11]

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ATLANTA and SILICON VALLEY – Fanatics, Inc., the global leader for licensed sports merchandise, and AMB Sports and Entertainment (AMBSE) today announced a long-term partnership to become the company’s official multichannel retail partner.  This deal includes retail operations for events at Mercedes-Benz Stadium scheduled to open in summer 2017 that will serve as the home of the Atlanta Falcons and Major League Soccer’s (MLS) newest expansion team – Atlanta United.
Read more at mercedesbenzstadium.com »
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