Fathead signs on as official sponsor for Detroit Red Wings
Participating in this sponsorship deal:
About Sponsor:
Fathead is a brand name of life-sized, precision cut vinyl wall graphics manufactured by Fathead LLC. Fathead LLC is a privately-held company based in Detroit, Michigan. The ownership group is led by Dan Gilbert, who is chairman and founder of Quicken Loans, and also Majority Owner of the Cleveland Cavaliers. Fathead categories include Real.Big, Fathead Jr., Fathead Customs, Fathead Tradeables, Fathead Teammate, Fathead Skins, and SM/ART across 500 officially licensed brands. The products are high definition wall graphics of professional athletes, animated heroes, entertainment characters, team helmets and logos. The graphics are constructed of vinyl and a low-tack adhesive.
About Property:
The Detroit Red Wings are a professional ice hockey team based in Detroit, Michigan. “Hockeytown” for a reason: - Member of the NHL’s “Original Six” - 11-time Stanley Cup Champion, the most of any American NHL franchise - 22-year active playoff streak, currently the longest active streak in North American professional sports - 66 members in the Hockey Hall of Fame - 20,066 seat capacity at Joe Louis arena - Every home game has been sold out since December 2010 - 2013: Most nationally-televised team in the NHL - Metro Detroit’s affinity for the NHL is twice that of the rest of the country (Scarborough Research, R2 2013) - Our fans are educated and affluent: Average HHI of $82,000 and 38.1% are college graduates (Scarborough Research, R2 2013) It’s more than hockey - What makes a partnership with Olympia Entertainment unique is our ability to combine our multiple sports and entertainment assets. Our total annual reach: - 5 iconic venues: Joe Louis Arena, Comerica Park, The Fox Theatre, The City Theatre, and the Sound Board at Motor City Casino Hotel - 350+ ticketed events - 10 Million+ guests in attendance