Fitbit (now part of Google) signs on as official sponsor for Snapchat
Participating in this sponsorship deal:
About Sponsor:
*Owned by Google. Fitbit Inc. is an American company headquartered in San Francisco, California in the connected health and fitness category that designs products and experiences that track everyday health and fitness. Founded and managed by James Park and Eric Friedman, the company is known for its products of the same name, which are activity trackers, wireless-enabled wearable technology devices that measure data such as the number of steps walked, heart rate, quality of sleep, steps climbed, and other personal metrics.
About Property:
Snapchat is a video messaging application created by Evan Spiegel, Bobby Murphy, and Reggie Brown,[3] when they were students at Stanford University .[4][5][6] Using the application, users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients. These sent photographs and videos are known as "Snaps". Users set a time limit for how long recipients can view their Snaps (as of September 2015, the range is from 1 to 10 seconds),[7] after which Snapchat claims they will be deleted from the company's servers.