Universal Pictures sponsors Snapchat Brief: Universal Pictures last week launched a campaign on Snapchat to promote "Trolls World Tour," per an announcement shared with Mobile Marketer. The campaign includes an augmented reality (AR) lens for Snapchat users to transform their selfies into characters from the animated movie. The movie sequel skipped its theatrical release because of the COVID-19 pandemic.The "Trolls" lens also is available in the desktop version of Snapchat, letting users decorate their home video calls with digital images inspired by the movie sequel. The Snap Camera desktop tool has seen a 10-fold surge in downloads as people use their computers for video chats, per the company. Insight:
Verizon sponsors Snapchat What you need to know: Snap will develop new augmented reality (AR) features and experiences in collaboration with Verizon at Verizon’s 5G Labs. As an industry leader in AR, Snap Inc. is well positioned to showcase the benefits of Verizon’s 5G technology through applications like its new Landmarker tech. The partnership will include premium sponsorship placements within Snap Originals video series.Verizon and Snap will work together on exclusive distribution and co-marketing initiatives.
Fitbit signs deal with Snapchat SAN FRANCISCO--(BUSINESS WIRE)-- Fitbit (NYSE: FIT) and Snap, Inc. (NYSE: SNAP) today announced a partnership to make getting active and healthy more fun and motivating, with the first-ever Bitmoji clock face that dynamically updates throughout the day based on your personal health and fitness data, activity, time of day, and weather.1 It is available for free exclusively for all Fitbit Ionic™and Fitbit Versa™ family of smartwatch users. The Bitmoji smartwatch clock face is a fun, expressive way to depict you living your best life 24/7 – whether it’s logging a yoga sesh, celebrating a goal achievement, or reminding you when it’s time for bed.
Pandora partners with Snapchat Pandora (NYSE:P), the largest music streaming service in the U.S., today announced that it will team up with Snap Inc. as the music streaming launch partner for Snap Kit, Snap’s new platform for developers. Soon, Pandora listeners will be able to send their favorite songs to friends and family through unique song cards that celebrate album art on top of an animated background, and receivers will be able to swipe up to listen directly on Pandora. This integration will expand Pandora’s social sharing capabilities by reaching Snapchat’s massive audience while enhancing music discovery across both platforms.