Snapshot
November 06, 2014

Flowmaster signs on as official sponsor for NASCAR

Participating in this sponsorship deal:

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About Sponsor:

Flowmaster, Inc. is a specialty performance aftermarket exhaust parts manufacturer. The company has two locations totaling over 400,000 square feet in Santa Rosa, California and West Sacramento, California. It was founded in 1983 by Ray Flugger. Originally created to minimize California Sprint Car engine noise without sacrificing performance from excessive back pressure caused by traditional exhaust systems, Flowmaster has grown to be a manufacturer of performance exhaust systems, mufflers, exhaust kits, racing mufflers, stainless steel mufflers, and exhaust accessories for cars, muscle cars, trucks, diesel trucks, SUVs, motorhomes, ATVs and most vehicles. Best known for their line of high-performance ‘chambered’ mufflers, Flowmaster designs and builds many bolt-on exhaust systems for many vehicles, and supplies exhaust technology for various military applications as well. Privately owned by Flugger until 2010, the company was purchased by the B&M Group and now shares space with three other automotive parts companies: B&M Racing, Hurst Shifters and Hurst Driveline Conversions.

About Property:

National Association for Stock Car Auto Racing (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock-car racing.[1] Its three largest series are Monster Energy Cup, the Xfinity Series, and the Camping World Truck Series.

Read More
NASCAR adds Flowmaster as a Performance Brand December 13, 2013, NASCAR.com Like Share Flowmaster becomes exclusive performance exhaust of NASCAR NASCAR announced today a new multi-year agreement with Flowmaster designating it as the exclusive NASCAR Performance partner for performance exhaust system components, which include performance mufflers, catalytic converters, headers and installation accessories. Flowmaster will complement their category rights with participation in the NASCAR Sprint Cup Series Contingency Program. Flowmaster will leverage its new designation for exhaust system components and the power of NASCAR’s intellectual property to activate at various retail and wholesale channels nationwide and at-track through aggressive customer hosting.NASCAR fans are more likely to be do-it-yourselfers when it comes to automotive maintenance and repairs, including mufflers. According to independent research conducted by Scarborough (USA+ 2013 Release 1) among consumers who have a vehicle, NASCAR fans are approximately 50 percent more likely than non-fans to have had a muffler repair or service in the past year and are approximately 55 percent more likely to have either done the muffler repair or service themselves or have someone else do it for free.“We’re proud to welcome Flowmaster to the NASCAR family because they exemplify the type of reliability our fans have come to expect from NASCAR Performance partners,” said Norris Scott, NASCAR vice president of partnership marketing. “NASCAR teams and contingency sponsors display a level of synergy and teamwork that is unparalleled and continues to be one of the major reasons companies choose to partner with NASCAR.” The NASCAR Sprint Cup Series Contingency Program strives to build strong relationships with high­-quality, performance-driven brands that are leaders in their respective categories and awards money to NASCAR teams after each race and at the end of each season. Flowmaster becomes the third new company this year to join the NASCAR Sprint Cup Series Contingency Program, where companies have their sponsor decals on the front fender of competitor race cars."I can’t wait until next February when the Flowmaster brand hits the high banks of Daytona International Speedway in NASCAR’s premier series,” said Flowmaster Chief Marketing Officer Nate Shelton. “We have been developing exhaust systems for 30 years and will continue to manufacture best-in-class exhausts and mufflers for NASCAR fans who demand performance from their car or truck.” Flowmaster is constantly developing the highest quality exhaust products at its state-of-the-art Research and Development Center in Santa Rosa, Calif., through innovation and decades of manufacturing experience. All Flowmaster mufflers and exhaust systems are developed and manufactured in the USA.The 2014 NASCAR season officially gets underway with the 56th annual Daytona 500® on Sunday, Feb. 23 at Daytona International Speedway. The Great American Race® will air live on FOX, Motor Racing Network Radio and SiriusXM NASCAR Radio™, with additional coverage on NASCAR.com.MORE: Tags
Read more at www.nascar.com »
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